Hybrid vehicles are becoming increasingly important as a growing global trend, year after year. With the launch of Prius, the world’s first mass-produced hybrid passenger car, Toyota consolidated its position in the supply of electric vehicles. In 2017 the sale of 1.52 million vehicles and a cumulative volume of 11.47 million hybrids Toyota sold represents a reduction of more than 90 million tons of CO2 (when compared to the sale of equivalent conventional vehicles).
In October 2015 Toyota’s environmental commitment was materialized through the announcement of the Environmental Challenge 2050 – the mass-produced of new “zero emissions” vehicles with a reduction in the global average CO2 emissions from new vehicles by 22% in 2020, and by 90% in 2050 (compared to Toyota’s global emissions average in 2010). In this way, Toyota has joined efforts to enhance and increase the diversity of electric propulsion options by unveiling its plans to have ten 100% electric models available all over the world by the beginning of 2020, and hold the full range of models with a version electrified by 2025. At the same time, it aims to stimulate sales of hybrid vehicles in emerging markets in order to increase its contribution to the global reduction of CO2 emissions and other pollutants.
Toyota leads hybrid technology with a total of 2649 hybrid vehicles sold in the first five months of 2018, an increase of 78.5% over the same period of the last year, especially the Toyota Crossover C-HR as the best-selling hybrid model. Toyota’s hybrid-electric models represent more than half of Toyota’s light vehicles sales, and in 2018 the range includes eight models (Yaris, Auris, Auris Touring Sports, C-HR, RAV4, Prius, Prius + and Prius Plug-in). Also the Lexus (luxury brand of the Toyota group) is the only brand which have an electric hybrid version in all models of its range and also has 8 models (CT 200h, IS 300h, GS 300h, LS 500h , NX 300h, RX 450h, RC 300h and LC 500h).
The brand fulfills the challenges of promoting the conventional efficiency of engines and the development of the next generation of zero or low emissions vehicles. The generation includes hybrid versions, hybrid plug-in, electric and fuel cell, reinforcing its contribution to combat the climate changes.
In 2005, Toyota launched the “One Toyota, One Tree” project that aims to plant one tree for each new Toyota vehicle sold. This initiative occurred for the first time in Alcanena, a region devastated by the fires that occurred in that year. The one that would be a symbolic reforestation action quickly reached dimension and structure, constituting itself today as one of the main projects of social responsibility of the brand.
To implement the initiative, Toyota uses a list of areas with clear needs for forest or environmental recovery, previously identified by entities that are partners with the project. All areas included in the plantation program must meet several criteria in order to ensure the correct preparation, planting and maintenance of the reforested area. Following the selection of planting areas by Toyota, symbolic planting actions are promoted with customers, schools and other stakeholders.
The actions carried out in Alcanena, Coimbra and Vila de Rei are examples of the good development and contribution of Toyota to biodiversity. The project, older than 12 years, counted in the 2017’s edition with an action in Madeira island. In this edition, 5,000 native species trees were planted, attended by several entities and volunteers, as schools, the Institute of Forests and Nature Conservation (ICNF), Secretária Regional do Ambiente e dos Recursos Naturais and Sentido Verde (which provided the certified trees). Also in 2017, at the municipality of Alenquer, occurred an action with 2,000 trees planted. In 2018, at the last edition of the project the brand planted another 8,000 trees in Serra da Estrela.
Until today, the “One Toyota, One Tree” project enabled the planting of more than 130,000 trees, constituting an excellent contribution to the conservation of biodiversity and carbon retention by the brand.