A key outcome of the Climate Change Leadership conference will be the signing of the Porto Protocol, an undertaking by all participants to adopt and promote the principles and measures established at the summit. It will be a place of inspiration to take the next steps in helping to reduce the impact of Climate Change.
The city of Porto is a natural stage for this commitment. It is an adaptable and entrepreneurial city which values innovation and proactive leadership but also respects and protects it heritage. It is one of the world’s great wine capitals, the hub of some of Europe’s most diverse vineyard regions, including some that are potentially at great risk from climate change.
Call to Action
More than just a commitment to take concrete action, the Porto Protocol will be a tool to engage the entire wine industry, encouraging it to work in concert towards our common goal: the minimization of the impacts of the Climate Change.
Wine is not only an agricultural product but a cultural one, part of the lifestyle and heritage of the regions where it is produced. It is a ‘people business’, a chain of close human relationships which create unique opportunities to work in concert to solve our common problems. Above all, it is a multigenerational activity, often involving family ownership, where attitudes are conditioned by the wish to create a sustainable future for generations to come.
Brands provide added value that producers can invest to help overcome issues such as climate change. Brands are an amplifier of communication. And they put a reputational onus on brand owners to act responsibly in the public interest.
But tackling the challenges of climate change is not just a matter of environmental responsibility and good corporate citizenship. It is a competitive advantage. Better use of resources reduces costs. Ensuring a sustainable future motivates employees and attracts investment. It generates goodwill among consumers and helps protect an increasingly important dimension of our industry, wine tourism.
The Climate Change Leadership summit will create a unique convergence of expertise, wisdom and inspiration, bringing together some of the world’s leading scientists and authorities on climate change and the environment. It will be a solution-driven forum, not only for policymakers, CEOs and other industry leaders, but for winemakers, vineyard workers and farmers, students, suppliers of materials and services as well as importers and distributors from around the globe. These interactions will establish broader strategies to allow the wine industry to adapt and mitigate the impacts of a changing climate.